Case Study · B2B Ecommerce
A B2B storefront rebuilt, integrated, and launched for a fraction of the agency quote
One of a multi-brand wholesale distributor's storefronts, selling durable commercial equipment and its replacement parts to a professional trade audience. The site was aging, disconnected from the ERP, and quoted at $36K over six months by an agency to do less than what we delivered. We rebuilt it on a modern platform, wired it live to the ERP, localized it, and took it to production.
At a glance
full storefront rebuild, vs. an agency's $36K / 6-month retainer for less
inventory and pricing synced live from the ERP
localized into Spanish and Portuguese, 2,500+ translated strings
one reusable storefront template across the company's portfolio
catalog rebuilt and enriched, then cleaned for search and shopping feeds
delivered, launched, and integrated for less than the quote to do less
The challenge
An aging store that couldn't support the growth they wanted
The brief looked simple. The reality underneath it wasn't:
- ●A storefront on an aging platform that couldn't support the revenue growth leadership was counting on.
- ●No live connection to the ERP, so inventory and pricing were re-keyed by hand and the site oversold stock the warehouse didn't have.
- ●Catalog data in rough shape: a meaningful share of products had broken or missing descriptions, and a chunk more were too thin to shop on.
- ●Buyers who arrive knowing their machine and needing the exact compatible part, with no tools on the old site to help them find it.
- ●An agency quote of $36K over six months, for a build that did less than what the business actually needed.
What we did
A complete rebuild, integrated to the systems they already owned
Rebuilt the storefront on a modern, mobile-first platform
The old store sat on an aging platform that couldn't support the growth leadership wanted. We rebuilt it from the ground up on a modern, mobile-first ecommerce platform: faster pages, a cleaner buying flow, and a foundation we could keep extending. Because the buyers are professionals shopping from the field, mobile was the priority, not an afterthought.
Wired the store to the ERP for real-time inventory and orders
The storefront isn't a separate island of data. We integrated it to the company's ERP so inventory and pricing flow live from a single source of truth, new products publish automatically, and orders land back in the ERP for fulfillment. No more manual re-keying, no more overselling stock the warehouse didn't have.
Built buyer tools that fit how the trade actually shops
This is a B2B parts-and-equipment catalog, not impulse retail. Buyers arrive knowing the machine they own and needing the exact part that fits it. So we built the tools that match: a parts finder, interactive exploded-view schematics you can click to find the right component, and per-model product pages that group everything compatible with a given unit. The catalog itself was rebuilt and enriched, replacing broken and thin product data with descriptions and specs buyers can actually shop on.
Added the full commerce layer
Customer reviews for social proof, subscribe-and-save for the consumables buyers reorder on a schedule, and a self-service returns portal so customers can start a return without calling. Each piece was chosen to lift conversion and cut the support load on a small team.
Launched to production with a parity-gated cutover
Going live is where storefront rebuilds usually break, because data and configuration don't travel with a theme. We ran the cutover behind a parity gate: a read-only diff of the build store against production that has to come back clean before anything publishes. We took it live, set the SEO foundation, mapped redirects so existing search rankings carried over, and cleaned up the product feed so the catalog was approved and visible in Google's shopping channels.
Localized it and turned email into a revenue channel
We localized the storefront into Spanish and Portuguese, over 2,500 translated strings registered on the live site, opening the catalog to buyers the English-only store couldn't reach. And we stood up lifecycle email: welcome, abandoned-cart recovery, and win-back flows that turn first-time and dormant customers into repeat revenue, automatically.
How we delivered it for the price
An AI-automated delivery pipeline
The agency wanted $36K and six months to do less. We delivered more for $25K because of how we work: humans stay at the front, understanding the business, and at the back, verifying the result, while AI automates the middle, the architecture, build, migration scripting, QA, and documentation. The catalog migration, localization, and feed cleanup that would each eat days of manual agency hours ran as repeatable, version-controlled scripts. That is the same reason the storefront became a reusable template across four brands instead of a one-off.
Results
Promised, and delivered
- ✓ A modern, mobile-first storefront rebuilt and launched to production
- ✓ Live ERP integration: real-time inventory, pricing, and order flow
- ✓ Trade-specific buyer tools: parts finder, exploded-view schematics, per-model pages
- ✓ Catalog enriched and the product feed approved for Google shopping channels
- ✓ Localized into Spanish and Portuguese for a wider buyer base
- ✓ A reusable template now deploying across all four of the company's brands
This rebuild was one phase of a larger engagement: stabilizing the ERP, building a custom warehouse management system, rolling out retail POS, and standing up marketing automation around it. Read the full backbone story →
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