Shopify Development & Technical SEO
I build and rebuild Shopify storefronts for small and mid-sized businesses: fast, mobile-first, search-friendly, and integrated with the systems that run your business. Strong UI design, a real SEO foundation, and code that won't fall apart in six months. It runs through the same AI delivery pipeline that rebuilt a wholesale distributor's storefront for $25K, against a $36K agency retainer that delivered less.
A storefront is only as good as what it's connected to
Plenty of people can install a Shopify theme. Fewer can make it rank, load fast, and stay in sync with your inventory and accounting. I started my career working in graphic design and ultimately becoming the art director for my company, then spent decades building the ecommerce, ERP, and warehouse systems behind real catalogs. I bring both halves: a store that looks the part and a back end that holds up.
And I move fast. With an AI team I've personally trained, a full storefront rebuild with a technical SEO foundation, ERP integration, and localization came in at $25K against a $36K agency retainer quoted to do less. Same scope, half the timeline, more in the box.
And here's the honest limit: if your catalog is a handful of SKUs and an off-the-shelf theme already sells fine, you don't need me. A custom build earns its keep when the storefront has to stay in sync with an ERP, carry hundreds of products, or do work a stock theme can't. When it doesn't, I'll tell you that on the call.
What I do on Shopify
From a focused fix to a full rebuild and migration, with SEO and integration built in, not bolted on.
Storefront & theme development
Fast, mobile-first storefronts built on modern Shopify themes and customized in Liquid. Clean, maintainable code instead of a pile of conflicting apps, with the sections and templates your catalog actually needs.
Technical SEO & structured data
A storefront search engines can read: correct URL architecture, redirect maps that preserve link equity through a migration, JSON-LD product and breadcrumb schema, fast Core Web Vitals, and clean titles and metadata across the catalog.
Store migrations
Moving onto Shopify, or rebuilding the store you have? I migrate products, collections, content, and customers cleanly, with the redirects and SEO foundation in place so you keep the rankings you already earned.
ERP & inventory integration
Your store wired to the system of record. Real-time inventory, pricing, and order sync between Shopify and your ERP so stock stays accurate, orders flow straight to fulfillment, and nobody re-keys anything.
Conversion features that sell
The features that move product: parts finders and fitment lookups, exploded-view schematics, per-model pages, reviews, subscribe-and-save, and self-service returns, built to fit your catalog rather than bolted on generically.
Social proof that converts
Product reviews, testimonials, and customer logos placed where they actually move a buyer off the fence: on the product page, at the cart, in the checkout. Not a logo wall nobody reads.
Localization & catalog scale
Multi-language storefronts and large-catalog work done with scriptable, repeatable Admin GraphQL migrations, not fragile manual spreadsheet round-trips. On one rebuild that meant 2,500+ translated strings registered live in Spanish and Portuguese, opening a catalog the English-only store couldn't reach.
A rebuild that did more for less
For a multi-brand wholesale distributor, I rebuilt a full storefront on Shopify and integrated it with NetSuite: a parts finder, exploded-view schematics, per-model pages, reviews, subscribe-and-save, self-service returns, a technical SEO foundation, and localization into Spanish and Portuguese. Then it became one reusable template across four brands instead of a one-off. $25K against a $36K agency retainer quoted to do less.
On NetSuite as well? I also handle NetSuite consulting and SuiteScript development and NetSuite and Shopify integration, so your storefront and your system of record stay in lockstep.
“Mike is a sharp, solutions-driven thinker. He quickly understood our goal and delivered a simple, practical solution that made an immediate impact. He communicates clearly, works efficiently, and adds real value without overcomplicating the process. Highly recommend.”
The DreamSight difference
It's the pipeline, not the headcount
That storefront rebuild wasn't a one-off. It's what the pipeline does on every project, on the platform you already run.
Solving a business problem well used to take a room of people (analyst, architect, developers, a senior reviewer, QA, DevOps) and the meetings and handoffs between them. I know that model from both sides: I scaled a consulting firm that worked exactly that way, and I ran my own companies on the systems I built myself. So I replaced the room with a delivery pipeline. Thirty years of judgment scopes and reviews every request, and a team of AI agents I built and trained does the volume in between.
It's a real pipeline, in production today, not a slide deck about one. And it isn't tied to any one platform: the same process delivers on whatever systems you already run. The result is simple. I ship in hours what a traditional consulting team takes a week to deliver.
Storefront not pulling its weight?
A 25-minute call. I'll find where it's leaking sales and what to fix first, even if you never hire me.