Shopify Development & Technical SEO
I build and rebuild Shopify storefronts for small and mid-sized businesses: fast, mobile-first, search-friendly, and wired back to the systems that actually run your business. Strong design sense, a real SEO foundation, and code that won't fall apart in six months.
A storefront is only as good as what it's connected to
Plenty of people can install a Shopify theme. Fewer can make it rank, load fast, and stay in sync with your inventory and accounting. I started my career teaching myself graphic design and becoming an art director, then spent decades building the ecommerce, ERP, and warehouse systems behind real catalogs. I bring both halves: a store that looks the part and a back end that holds up.
And I move fast. With an AI team I've personally trained, a full storefront rebuild with a technical SEO foundation gets done in a fraction of the time, and a fraction of the cost, of a traditional agency retainer.
What I do on Shopify
From a focused fix to a full rebuild and migration, with SEO and integration built in, not bolted on.
Storefront & theme development
Fast, mobile-first storefronts built on modern Shopify themes and customized in Liquid. Clean, maintainable code instead of a pile of conflicting apps, with the sections and templates your catalog actually needs.
Technical SEO & structured data
A storefront search engines can read: correct URL architecture, redirect maps that preserve link equity through a migration, JSON-LD product and breadcrumb schema, fast Core Web Vitals, and clean titles and metadata across the catalog.
Store migrations
Moving onto Shopify, or rebuilding the store you have? I migrate products, collections, content, and customers cleanly, with the redirects and SEO foundation in place so you keep the rankings you already earned.
ERP & inventory integration
Your store wired to the system of record. Real-time inventory, pricing, and order sync between Shopify and your ERP so stock stays accurate, orders flow straight to fulfillment, and nobody re-keys anything.
Conversion features that sell
The features that move product: parts finders and fitment lookups, exploded-view schematics, per-model pages, reviews, subscribe-and-save, and self-service returns, built to fit your catalog rather than bolted on generically.
Localization & catalog scale
Multi-language storefronts and large-catalog work done with scriptable, repeatable Admin GraphQL migrations, not fragile manual spreadsheet round-trips. Catalogs translated, enriched, and kept in sync at scale.
A rebuild that did more for less
For a multi-brand wholesale distributor, I rebuilt a full storefront on a modern, mobile-first platform and integrated it to the ERP: a parts finder, exploded-view schematics, per-model pages, reviews, subscribe-and-save, self-service returns, a technical SEO foundation, and localization into Spanish and Portuguese. Rebuilt for about $25K against a $36K agency retainer that delivered less.
On NetSuite as well? I also handle NetSuite consulting and SuiteScript development and NetSuite and Shopify integration, so your storefront and your system of record stay in lockstep.
“Mike is a sharp, solutions-driven thinker. He quickly understood our goal and delivered a simple, practical solution that made an immediate impact. He communicates clearly, works efficiently, and adds real value without overcomplicating the process. Highly recommend.”
Ready to put technology to work for your business?
Book a free strategy call. We'll talk through where AI and automation can make the biggest impact. No obligation, no sales pressure.